adidas SLVR Autumn/Winter 2010
The adidas SLVR collection resides at the intersection of innovation, tradition, and function-perfectly balanced for a life on the go. adidas SLVR is efficient and essential, yet filled with subtle design details and an effortless elegance. adidas SLVR is the smart fashion sportswear label.
This Autumn/Winter two famous faces enter the world of adidas SLVR. Brazilian football star Kaká and Slovakian tennis player Daniela Hantuchová appear in the seasonal communication campaign, highlighting the collection's sport versatility and streamlined aesthetic as well as presenting the collection's perfect balance between street and fashion, for active and stylish individuals.
Daniela Hantuchová is a perfectionist on an endless course of self-improvement. Hard work and dedication pays off, of course, but Hantuchová has proved that precision and passion come in handy too. She has arrived at the core of modern athleticism, and adidas SLVR is her off the court uniform. Kaká is the Brazilian soccer star made famous for his extraordinary move. He leads a life that's dynamic, multi-layered, and completely contemporary - much like adidas SLVR itself.
The adidas SLVR campaign for AW / 2010 will make its worldwide debut in August 2010 with a print campaign in international fashion publications as well as a short online film, both will feature Daniela and Kaká alongside a group of models.
Photography & Filming by Will Davidson
Styling by Simon Foxton & Jay Massacret
Creative Direction by Pietschlim
The world is moving faster. Move with it in adidas SLVR.